Community response to a public health advertisement

Community response to a public health advertisementWhen does a population at risk become a risk population? This February 2015 billboard by the Chicago, Illinois, Department of Public Health is aimed at promoting fl u shots. It features an African American infant beside the message: “I am an outbreak.” The billboard was part of a larger advertising campaign, with other billboards placed throughout the city. ​

Fernando De Maio and Raj C. Shah
American Journal of Public Health, 2016

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